Seedstocker
Stock Management Software
SAAS • B2B • WEB-BASED APPLICATION
INTRODUCTION
This B2B SaaS platform is designed to streamline plant nursery management, improving operational efficiency and data accuracy. Initially built to address the specific needs of nursery employees, the platform’s scope has grown as the industry’s demands have evolved. In response, we reimagined the platform to provide a seamless, intuitive experience for managing inventory, plant details, supplier relationships, and compliance tasks—making it a powerful tool for nurseries of all sizes.
MY ROLE
UX/UI Designer , Researcher
TIMELINE
July 2024
PROJECT SCOPE
Research, conceptualizing, wireframing, rapid prototyping, final MVP design
THE PROBLEM
In plant nurseries, managing stock, customer orders, and supplier relationships often involves disparate systems that lack integration, causing inefficiencies and frustration for employees who rely on these tools daily. This disconnection leads to fragmented workflows, increased manual effort, and diminished clarity, hindering productivity and decision-making.
PROBLEM BREAKDOWN
Disjointed Systems
Inventory, supplier, and customer order data are scattered across separate systems, causing inefficiencies and reducing real-time accuracy.
Lack of Unified Interface
The user interface lacks cohesion, with critical data such as stock levels, quality metrics, and orders not seamlessly accessible, causing extra manual effort.
Challenges in Scalability
Handling large volumes and generating reports is challenging without seamless integration and analytics, hindering effective management and decision-making.
Complicated Workflows
Disjointed processes make it difficult to track stock, manage suppliers, and ensure compliance, increasing manual effort and errors.
HMW integrate diverse inventory management tasks into a unified workflow to enhance productivity and clarity for nursery employees?
PROCESS
Identifying the key Jobs-To-Be-Done
01.  Easily track and manage information for each plant type, enhancing efficiency and accuracy in inventory management
02.  Effortlessly access inventory analytic for actionable insights into up-to-date sales and stock level
03.  Enable quick logging of activity and stock information to streamline operations and maintain accurate records.
CURRENT EXPERIENCE
Aravenda
Lacks centralisation: The dashboard does not centralise key functions or reflect the platform's overall capabilities, making it hard for users to access and manage essential workflows.
Lack of guidance: Require navigating through complex forms with minimal guidance to complete daily tasks, resulting in a steep learning curve and errors
GrowFlow
Overwhelming data presentation: Lacks prioritization, making it difficult to identify key trends or top strains.
Minimal visual insights: Heavy on text and numbers, with few visual aids for interpreting patterns.
Confusing navigation: Requires multiple clicks or backtracking, disrupting workflow and causing frustration.
NetSuite
Overloaded data fields: Too many data fields and options, making it challenging for users to focus on essential information and key features
Limited real-time updates: No indication of inventory data being updated, causing potential discrepancies.
Dense tables and lists: Difficult to quickly scan, interpret trends, and make data-driven decisions.
DESIGN GOALS
Simple
Present key information clearly and provide shortcuts to essential tasks to enhance daily productivity in stock management.
Coherent
Integrate stock, supplier, and order information into a unified workflow to enhance clarity and decision-making.
Personalisation
Scale to different inventory sizes and needs with customisable views and dynamic data fields, adapting easily as requirements change.
SOLUTION
Design Highlights
Each highlight showcases a feature of the new nursery stock management design. It specifies which design goal it meets, the problem it addresses, and the implemented solution.
DESIGN GOAL: SIMPLE
Action shortcuts and summary analytics
PROBLEM
Users needed quicker access to key tasks and real-time data to streamline their workflow.
SOLUTION
Action shortcuts and summary analytics at the top of the page, allowing users to quickly access important functions and see critical data at a glance, enhancing daily productivity.
DESIGN GOAL: SIMPLE
Card Form Plant Stock Details
PROBLEM
Users found it difficult to manage stock details due to a cluttered list format.
SOLUTION
We used card-based design for plant stock details, simplifying information presentation and offering quick access to key tasks while reducing cognitive load
DESIGN GOAL : COHERENT
Integrated Stock Management Card
PROBLEM
Users struggled with scattered plant and supplier details, making it difficult to see important information in context.
SOLUTION
The stock management card consolidates key numerical data, stock trends, and recent activities, with customisable filters, for a unified view that informs decision-making and streamlines workflow.
DESIGN GOAL : COHERENT
Sticky Key Information Section
PROBLEM
Users struggled with scattered plant and supplier details, making it difficult to see important information in context.
SOLUTION
The stock management card consolidates key numerical data, stock trends, and recent activities, with customisable filters, for a unified view that informs decision-making and streamlines workflow.
DESIGN GOAL : SIMPLE
Customisable Analytics Snapshot
PROBLEM
Users needed a more adaptable way to view important analytics without being overwhelmed by irrelevant data.
SOLUTION
A customisable analytics snapshot allows users to select and display key metrics, providing a flexible and focused view of the data.
DESIGN GOAL : COHERENT
Adjustable Data Visualisation Graphs
PROBLEM
Users faced difficulties identifying trends due to static and non-interactive data presentations.
SOLUTION
Adjustable data visualisation graphs with filter options, enabling users to customize their views and analyse trends based on specific criteria, enhancing flexibility and insight.
A new look for inventory management
Reimagining Stock Management from Endless Numbers into Strategic Growth Drivers.
Nursery stock page
Plant detail page
PROJECT TAKEAWAY
Purpose-Driven Design & Impactful Outcomes

Although the project focus was primarily on UI, it demonstrates how intentional design decisions can transcend basic functionality to create significant results. Our research uncovered user needs and challenges, leading to a clean, responsive interface that's intuitively organized. By simplifying complex tasks into streamlined workflows, we made it easy for users to navigate and act on data. This project underscores how designing with intent not only improves daily operations but also drives meaningful impact, showcasing that impactful solutions emerge from a thoughtful, collaborative process.