I am Angela, a product designer
Focusing on crafting insight-driven and creative designs
I thrive on untangling ambiguity and integrating diverse requirements into holistic solutions by immersing myself in the stories of real people, user insights and business goals.

As a strong systems thinker, my unique strength lies in solving multi-faceted problems, embracing its complexity and solving problems with what's at hand.

My best design shines through in my ability to craft seamless solutions at every scale, effortlessly zooming in and out from the nuances of a single button to the entirety of a customer experience journey.
Design as a problem solving toolkit
To me, design is a tool for understanding the complexity of our world. I thrive on unraveling complex briefs and connecting design with human behavior, finding joy in sparking connections and making purposeful change in people’s lives.

I'm naturally curious and introspective, often chatting with and observing people to explore different perspectives that inspire my creativity.

Beyond design, I enjoy painting, doodling, and cooking, to leave memorable traces of my thoughts and bring my "what-if" ideas to life. Some creations end up finding a place on my wall.
Away from keyboard
Travel
I'm a wanderer at heart, always seeking new adventures and soaking up the diverse cultures (mostly culinary) the world has to offer.
Paint
My  therapeutic downtime, a chance to just empty my mind and add some character to my home.
Cook
My flavour laboratory, where I whip up culinary experiments and recreate beloved dishes, adding my own twist.
VR Animation
My escape into an imaginary world, crafting immersive experiences that take my storytelling to new dimensions
And of course..
My Shiba "Bobo"